Pleasure in every pop
Cornpendium are a new gourmet popcorn brand aimed at big kids with a taste for indulgent flavours. The name Cornpendium was born from the brands' ambition to create a collective of original popcorn flavours. To support this idea the identity was created using an eclectic mix of letterforms inspired by vintage fairground and cinema lettering.
Physical packaging was crafted using the carton shape synonymous with the film industry. Bold colour-ways and numbering system differentiate the flavours, with the idea that new ranges will be added to the Cornpendium collective.
The Cornpendium letterforms were used as a teaser campaign to introduce the brand to social media platforms.
“From the merest of briefs Nicola created a brand identity that perfectly captured the brand positioning combined with a unique and impactful design which has real standout in the category and entices consumers in both e-commerce and bricks & mortar channels. We are looking forward to working with Taylor Studio on future new product developments.”
Founder, Cornpendium Popcorn