Underpinned by excellence
Taking the Kingsley name as a starting point, the concept for the identity depicts a crown, a symbol of high esteem created from a needle and pins. The strapline “Underpinned by Excellence” is used to further emphasise fine craftmanship.
The brochure uses a bright colour on the inside front cover taking inspiration from vivid, silk jacket linings. Images are cropped in the shape of pattern cuttings taking you through the garment construction process.