Vitol is one of the largest global, independent energy trading companies. They find, extract, refine, trade, store and transport materials and resources from where supply is abundant to where demand is great. Vitol's 360° approach to business, through their combination of technology and global resources was promoted within their suite of brochures using a circular graphic. This illustrated Vitol’s all-encompassing and targeted approach. Each concentric circle represents a different business under the Vitol umbrella. Case studies were included to illustrate how Vitol have created solutions to respond to their customers’ challenges. The circular theme was continued as an infographic to highlight which businesses were involved in creating these solutions and data points were picked out to emphasise key facts and figures.