Make your mark


Working with the Stephen Hawking Estate, to ensure the Professor's legacy and name lives on,

a flexible identity was required for brand licensing projects and commemoration.


When Stephen Hawking lost the ability to write, due to his motor neurone disease, he would sign his name using his thumbprint to authenticate various documents. The identity uses lines and texture from an original thumbprint, encapsulated within a graphic interpretation of a black hole - the astronomical phenomenon widely associated with the Professor and synonymous with his most inspiring and influential scientific discoveries. Designed white reversed out of black, as well as symbolising deep space, the white on black is also representative of chalk written on a blackboard, illustrating the Professor's early workings.

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Designed to cater for a broad spectrum of audiences from the professional to the general public, the Stephen Hawking website had to deliver on all levels. As well as offering an archive of all the Professor's publications since1965, the site also includes books, films and his most inspiring quotes.

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The 'Black Plaque' was created to commemorate a building. The Hawking logotype works as a lock-up to sit comfortably with the name of the building.

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As part of the identity, brand guidelines were created with best practice, specific typefaces and colourways. The "Hawking Yellow" was inspired by the coat-of-arms of Gonville and Caius College, Cambridge University, attended by Stephen Hawking. 

"Nicola came to us highly recommended and it is easy to see why. Right from the start, it was clear she was the right person to help us develop a brand identity to help preserve the legacy of my late father, Professor Stephen Hawking. With her considerable craftsmanship and intuitive sense of innovation, she went above and beyond to deliver a fully formed set of brand guidelines, dedicated logo and new website. The man himself would have been hugely proud, so please accept my sincerest thanks on behalf of the Hawking Estate!"


Tim Hawking

The Stephen Hawking Estate