Tested Beyond Endurance
LIMITED EDITION LONGITUDE
The Bremont Longitude is a limited edition timepiece created by luxury British watch maker Bremont. As reflected by its name, the Longitude pays tribute to Great Britain’s role in clock and watchmaking, contribution to time, astronomy and navigation.
This unique timepiece incorporates original brass from the historic Flamsteed Meridian Line at the Royal Observatory Greenwich, London. The Meridian Line marks the historic position where the first Astronomer Royal, John Flamsteed, made his observations and laid the foundations for accurate timekeeping and navigation. The power reserve indicator at the 6 o’clock position resembles the Royal Observatory red time ball, a simple yet ingenious visual device that gave nineteenth century sailors accurate time, and is still in use to this day.
Watch photography by Bremont
IDENTITY
A simple and contemporary identity for the Bremont Longitude was created that sat comfortably with the Bremont logo. The Meridian line and Greenwich Meantime - measured at 0 degrees Longitude - were incorporated within the typography.
PRESENTATION PACKAGING
Showcasing the Bremont timepiece, a presentation box was designed with the same sense of crafting and detail as the watch itself. Brass was inlaid to represent the Meridian Line and the new movement was carefully illustrated and embossed within the leather interior.
THE ROYAL OBSERVATORY GREENWICH
Since the late 19th century, the Royal Observatory is the historic source of the Prime Meridian of the world, Longitude 0° 0' 0''. The world prime meridian marks the divide between the eastern and western hemispheres. The iconic building, designed by Sir Christopher Wren was illustrated in a linear style representative of architectural drawings and used throughout all marketing materials.
BROCHURE
Accompanying the packaging, a brochure was created and concealed in a compartment within the wooden presentation case. As well as introducing the watch, a timeline was featured illustrating the history of time.
